Healthy Start
http://dhfs.wisconsin.gov/medicaid1/recpubs/factsheets/phc10070.htm

Healthy Start is part of the Medical Assistance Program (Medicaid). It pays for medical care for pregnant women, babies, and children. It covers most babies until they are one year of age, even if the family's income goes up. Families with health insurance may apply. If you are under-insured and/or you don't have health coverage for prenatal care services or the birth of the baby, you may be eligible for Healthy Start.